B+ (aka Brian Cross) was born and raised in Limerick, Ireland. He attended the National College of Art and Design in Dublin graduating in 1989 with a degree in painting. In 1990 he came to Los Angeles to study photography at the California Institute of the Arts. While at Cal Arts he began work on a project entitled, Its Not about a Salary: Rap Race and Resistance in Los Angeles which was subsequently published by Verso Books in 1993. It was nominated as a Rolling Stone Music Book of the Year and made the NME critics best music book of the year list.

L.A. born artist Eric Coleman began taking pictures at the age of twelve. His youthful hobby led to a career as a professional photographer in which, over a 10-year period, Coleman has grown to be an innovator with a unique style of photography. Coleman deepened his appreciation and enthusiasm for photography while attending The Royal College of Art in London. There he was able to cultivate his distinctive style of visual communication while honing his craft with top level professionals.

Mochilla has produced several independent projects over the last ten years. Projects include Keepintime, Brasilintime and the Timeless event series in Los Angeles that was filmed and subsequently presented in several film theatres internationally, and across the United States.

In the last few years Mochilla has increased focus on film making and have embraced the immediacy and full expression of the Internet and web; producing several short films debutted and shared on sites such as VTech, Youtube, Vimeo and others.